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Channel: Digital Strategy – Paul Carl Digital
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Create Google Alerts to Monitor Competitors

A great and free strategy for tracking what your competitors are doing online is to create Google Alerts. Google Alerts is a tool that will end you emails in real time, daily, or weekly when content is...

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How to Use the Google Keyword Planner to Find Local Search Volume

Here’s a link to the Google Keyword Planner How to Find Local Search Volume The video below will show you how to use the Google Keyword Planner to search search for keyword search volume in a specific...

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How to Add or Remove Users & View Change History in Google AdWords

This guide will teach you how to control your company’s AdWords account data and keep your AdWords account managers accountable. I teach this to every person I meet with to talk about AdWords because...

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Sample Creative Brief for General Design

I’ve shamelessly stolen this from /r/freedesign. You can view the actual document via Google Drive with this link: /r/freedesign General Creative Brief. If you’re interested in something for web...

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Sample Web Design Brief

I’ve once again shamelessly stolen this from /r/freedesign. You can view the original document via Google Drive with this link: /r/freedesign Sample Web Design Brief. I have appended some of my own...

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